Pricing Revenue Management
June 12, 2025
Hotel Revenue Management Services: How a Comfort Hotel in Ohio Achieved a 40% Revenue Surge
A Comfort hotel in Ohio overcame stagnant digital performance, minimal sales results, and low direct bookings by partnering with Atica for revenue management, digital boost, and sales management services. Through targeted rebranding, channel optimization, proactive sales strategies, and data-driven tactics, the property achieved a 40% increase in direct revenue, a 38% boost in digital channel revenue, an overall 10.4% increment in the RGI (Revenue Generating Index), and a remarkable 107% surge in corporate/group segment revenue.